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19. May 2011

Case Study: Levi-Strauss & Co. Storymap

By The Grove

Learn more about the power of visual thinking.

Picture for subject Case Study: Levi-Strauss & Co. Storymap
Picture for subject Case Study: Levi-Strauss & Co. Storymap
Picture for subject Case Study: Levi-Strauss & Co. Storymap
Picture for subject Case Study: Levi-Strauss & Co. Storymap

Long-time Grove client Levi Strauss & Co. (LS&Co.) needed a graphic representation of its new human-resources operating model. Understanding the importance of alignment and clarity, especially in a challenging business environment, LS&Co. contacted The Grove in the hopes that it could leverage the power of visual communication. The goal was to create a Grove Storymap® that would help educate LS&Co.’s employees about human resources’ critical role in the organization.

After facilitating data-gathering sessions, The Grove produced several concepts that allowed LS&Co. to hone its message.

“The design process was an intervention in and of itself,” said Sarah Larson, then change lead of human-resources transformation at LS&Co. “By seeing multiple concepts, it tests and validates your assumptions even though it can feel painful at times.”

The design team needed to depict not only the components of the new human-resources operating model (four spiral arms) but also the critical employee behaviors (circled items) necessary for its successful adoption within the organization.

“This is a really valuable depiction of the fluidity and inter- dependence of the model,” said Larson. “The notion of a mandala and swirl went from a typical model depiction to something much more captivating and fluid. There are many layers of storytelling that can be used with this type of mapping process.”

Currently, LS&Co is using the “Winning with Talent” Storymap in trainings, town-hall meetings, and other on-boarding events to help build understanding for how the work of human-resources is being executed in the organization.


Thanks to  David Sibbet, The Grove and Levi Strauss & Co. for the permission to publish this case study.



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