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24. April 2012

SUPPORTING BRAND-WORKSHOP WITH ILLUSTRATIONS

By Karen Leth, Denmark

The National Gallery of Denmark has an ongoing strengthening of the brand. Part of this proces is engaging the staff in working with the brand, and making sure that all employees pull in the same direction.

Picture for subject SUPPORTING BRAND-WORKSHOP WITH ILLUSTRATIONS

On wednesday the 11. april, all key-staff was invited to a three hour workshop to talk about The National Gallery of Denmark as a brand and focus on the direction in which the museum should move. Also participating was the inspector of the museum Karsten Orth and british facilitator Jane Wentworth of London. This consultant holds all major museum of the UK and Scotland in her portfolio, so it was a natural choice to have her guide the participants through the day.


In order to ´record´the output of the day, I was called in to create an image of the talks. 3 metres of paper for each workshop (there was held two - one in the morning and one in the afternoon) was put up on the wall just before the participants arrived. I of course also brought my suitcase filled with NEULAND markers, chalk etc.


And so, in the most inspiring and beautiful surroundings of the great museum of Denmark, in collaboration with engaged, intelligent and passionate people working with art on a daily basis, I created the images of the day. By the end of each session, I explained the drawing, making sure all major points were highlighted and assuring the right enterpretation of the recording.

 


Both images now decorate the wall of the staff-area, so that the outcome of all the discussions about values, staff-issues, direction and ´to-do´s´ are visible on a daily basis.
By creating a visual support of the workshop, the main outcome is much more clearly conveyed – and the broader overview obtained. You are welcome to visit my blog karenleth.blogspot.com to read and see much more on the matter.

 

About Karen:

Karen Leth
I am a copenhagen-based illustrator, focusing on high-quality handmade visuals. I do graphic recording and -facilitation in cooperation with professional proces-consultants, moderators and educators in a wide variety of contexts, such as strategyprocesses, conferences, workshops, courses, employer-development etc.
I have a background in advertising + a degree from University of Copenhagen in Communication and Paedagogic

 

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