Still inventive and creative - Erich Neuland

What is Erich Neuland doing these days?

Anyone familiar with Neuland knows markers, pinboards, presentation boards – and the idea behind them: creating tools that improve communication.

But what is Erich Neuland, co-founder of Neuland GmbH & Co. KG, doing these days?

In short: he is still inventing.

From entrepreneurial spirit to the next generation

Together with his brother, Erich Neuland founded a company that was born out of a clear conviction: good communication needs good tools.

Not cheap. Not short-lived. But well thought-out, sustainable and durable.

Over decades, he shaped an entire industry with this conviction. Later, he handed over the company to his son Guido and his daughter Sabine – a true generational change in a family business that not only formulates values, but lives them.

And then? Retirement?

Not quite.

The next idea: a new take on the bin storage unit

Instead of sitting back and relaxing, Erich Neuland developed a product that seems unspectacular at first glance – but on closer inspection reveals typical inventive spirit: the HALA bin storage unit.

Why a bin storage unit of all things?

Because this is precisely where something has often been missing that has always bothered Erich Neuland:
well-thought-out construction, durable quality and genuine design.

Not all bin storage units are created equal

The market is full of them.
DIY store solutions made of thin sheet metal.
Constructions that rust after just a few winters.
Sharp edges. Wobbly lids. Improvised mechanics.

The HALA bin storage unit takes a different approach:

• solid, durable construction
• precise mechanics
• clean lines
• clear, functional design
• high-quality material for long-lasting outdoor use
• well-designed opening system that really makes everyday life easier

This is not about ‘hiding’.
This is about sophisticated organisation.

As with Neuland products, HALA focuses not on price, but on the solution. A bin storage unit that does not need to be replaced after two years. A structure that can withstand wind, weather and use. A product that does not appear improvised, but planned.

HALA – a new chapter, same DNA

If you take a closer look at the HALA bin storage unit, you will see parallels with Neuland's DNA:

• function over form
• quality over short-term profit margins
• sustainability through durability
• systematic design

It therefore comes as no surprise that the HALA box was featured on the MDR programme ‘Einfach genial’ (Simply Ingenious).
This shows that inventive spirit does not end with retirement.

👉 MDR report:
https://www.youtube.com/watch?v=9I5_KeLLpdE

Why HALA is more than just a bin storage unit

Search terms such as ‘bin storage unit’, ‘metal bin storage unit’, ‘high-quality bin storage unit’ or ‘durable bin storage unit’ yield countless results.

HALA deliberately positions itself differently:
Not as a cheap solution.
Not as a quick online order.

But as a permanent solution for people who value quality, construction and design.

Perhaps that is precisely what Neuland and HALA have in common:
It's never about the obvious.
It's always about the better solution.

And what is Erich Neuland doing today?

He develops.
He tinkers.
He improves.

Only the product has changed – not the standard.

If you would like to learn more about Erich Neuland as an inventor and the story behind HALA, you can find further insights here:
https://www.muelltonnenbox-hala.de/unternehmen/der-erfinder/