Our Shop Relaunch: What's New for You
Our shop has received an update — and not just visually. With the relaunch, we have modernized the technical foundation, improved user guidance, and refined many areas so that you can find your way around even faster and reach your goal more easily.
In this post, we will show you why we implemented the relaunch, what specifically has changed, and what new features you can discover in the shop starting now.
Following the motto:
Spring makes everything new, and that also applies to the relaunch. Here is a spring special.
Why the Relaunch Happened in the First Place
2023 was the first big step
With the switch to Shopify in 2023, we laid the foundation for a modern and future-proof shop platform. This was an important milestone — but also the beginning of a development that has continued since then.
Because Shopify has evolved significantly in recent years. Many new functions, technical possibilities, and standards have been added. However, with our previous foundation, we couldn't utilize all of them as much as we wanted.
New possibilities require a new foundation
That's exactly why we have now placed our shop on a new technical basis.
This sounds technical at first — but it has very concrete advantages. Because a relaunch is not just a matter of design. In the background, it's primarily about creating the right conditions for a shop to develop meaningfully.
With the theme change, we are creating exactly this foundation: for more flexibility, better expandability, and new functions that we can implement faster and more cleanly in the future.
What's new now
Accessibility
An important part of the relaunch is improved accessibility. Our goal is for as many people as possible to be able to use our shop well — clearly, intuitively, and without unnecessary hurdles.
To achieve this, we have revised the structure in many places and improved usability. This not only ensures greater accessibility but also makes the shop more pleasant to use overall.
Because in the end, a clearly structured shop helps everyone.
New navigation and clearer categories
To help you find what you're looking for faster, we have also revised the navigation. Categories are now more clearly structured, paths within the shop are more comprehensible, and important entry points are easier to find.
Especially with a wide range of products, orientation is crucial. The new structure helps you search specifically, but also to get inspired and discover suitable products more easily.
Search directly in the header
The search is now also much more prominent: You'll find it directly in the header.
This is a small change with a big impact. Because if you already know what you're looking for, you don't want to click around for a long time. The search is now quickly accessible at any time and thus much more integrated into shop usage.
New design for product and category pages
Our product and category pages have also received a new design. Content is now more clearly structured, important information is better organized, and pages are generally calmer in their layout.
This allows you to grasp products more quickly, compare differences better, and orient yourself more easily. In short: less distraction, more overview.
Price display for private and business customers
A particularly important point is the new price display. If you are not logged in, you will now see prices gross. Business customers will see net prices as usual after logging in.
This makes the shop significantly clearer for both target groups. Private customers get the relevant price view directly, while business customers can work on a net basis as usual.
Customer account now on one page
We have also revised the customer account. It is now designed as a one-pager, making it much more compact and clear.
Instead of switching back and forth between multiple tabs, you'll find important information and functions bundled in one place. This saves time and makes management much more convenient — especially if you order from us regularly.
What the theme change specifically means
The theme change is the technical core of our relaunch. It affects not only the appearance of the shop but, above all, the basis on which we will continue to work in the future.
The new theme gives us more opportunities to better utilize current Shopify developments and integrate new functions meaningfully into the shop. For you, this primarily means: a clearer user experience today and better future developments tomorrow.
More room for further development
For us, the relaunch is therefore not a one-off project, but an important next step. The new technical basis creates scope for everything that is yet to come — in the frontend as well as in the background.
This allows us to continuously improve the shop piece by piece and adapt it even better to the requirements of our customers.
What's next?
Configurator directly in the shop
One topic we are already working on is a configurator directly in the shop. With this, we want to integrate certain selection and customization processes even more directly and conveniently into the shopping experience.
This means for you: In the future, you will be able to start configuring directly on the product page and then conveniently complete your order via our shopping cart. Previously, our configurator was not directly integrated into the shop. Currently, this is still a prospect — but definitely one you can look forward to.
Guest orders
We are also planning guest orders in the future. This simplifies the ordering process for everyone who wants to order without a customer account and quickly complete their purchase.
Especially for new customers or spontaneous orders, this is a sensible next step.
Klarna as a new payment method
We are also further developing the shop in terms of payment options. The integration of Klarna is planned, among other things, so that you can pay even more flexibly in the future.
New customer accounts
We are also further developing our shop in terms of customer accounts. Therefore, we are switching from the existing Shopify customer accounts to the new customer accounts. This creates a more modern foundation for the login area and allows us to better integrate future functions into the shop. For you, this primarily means a more contemporary and clearer account experience. With the new customer accounts, the classic password is no longer needed. After the changeover, you can conveniently log in using a one-time code that we will send to you by email.
Conclusion: A relaunch that does more than just look new
Our relaunch is much more than just a fresh design. With the theme change, we have created the foundation to develop our shop into a more modern, clearer, and future-proof platform.
For you, this already means: more overview, better orientation, clearer pricing logic, a more compact customer account, and overall a more pleasant user experience. At the same time, the relaunch is the basis for many further improvements that are already being planned.
In other words: Our shop isn't just new — it's now primarily better aligned with what truly helps you in everyday life.